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KFC: A Taste For Tears


Over the past few years, KFC has gained some traction within the Spanish fast food market, but hasn’t been able to become a top of mind option since fried chicken isn’t a culturally relevant food in Spain.


A Taste for Tears - the campaign that gives football fans the chance to get a free bucket of chicken when they show up at KFC wearing the losing team’s jersey. Because even losing, can be finger lickin’ good.

Projeto estudantil realizado para Miami Ad School São Paulo

Colaboração: Juliana Rocha

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