KFC: A Taste For Tears

CHALLENGE

Over the past few years, KFC has gained some traction within the Spanish fast food market, but hasn’t been able to become a top of mind option since fried chicken isn’t a culturally relevant food in Spain.

IDEA

A Taste for Tears - the campaign that gives football fans the chance to get a free bucket of chicken when they show up at KFC wearing the losing team’s jersey. Because even losing, can be finger lickin’ good.